Dutch Bros, founded in 1992 by brothers Dane and Travis Boersma, began as a small coffee stand in Grants Pass, Oregon. The two brothers, originally dairy farmers, transitioned to the coffee business when they saw an opportunity in the growing coffee culture of the Pacific Northwest. They initially sold espresso drinks, and their focus on quality, customer service, and a fun, energetic atmosphere quickly resonated with customers.

The company’s name, “Dutch Bros,” was inspired by the brothers’ Dutch heritage. What started as a single stand in Oregon’s southernmost region grew rapidly due to its commitment to a strong sense of community and a culture centered around positive interactions. As word spread about their coffee and the “Bros” vibe, Dutch Bros expanded its reach throughout Oregon, then to other states, opening locations across the West Coast and beyond.

Dutch Bros became known for its drive-thru coffee stands, a model that was ideal for the busy, fast-paced culture of the time. By offering a wide range of espresso drinks, smoothies, and unique beverages like the “Dutch Freeze,” they created a loyal customer base.

Today, Dutch Bros is a publicly traded company with thousands of locations, and its influence continues to grow, embodying the entrepreneurial spirit and community-oriented values the Boersma brothers established more than two decades ago.